Overview
Sovereign Medical’s old website was slow, unreliable, and too limited to tell the full story of its transportation services. For a family comparing providers, missing information could mean leaving without knowing whether Sovereign could help. We rebuilt the site and expanded its content around the decisions that lead to a ride request—where the company operates, what transportation it offers, what a trip might cost, and how to arrange it.
Services delivered
- Website Redesign & Development
- Content Strategy & Organization
- Service Area Pages
- Pricing Calculator Development
- Ride Request Integration
- Mobile-Responsive Design
- Website Performance Optimization
- Hosting Migration
The problem
Sovereign needed a website that represented more of the business and gave prospective customers a dependable place to learn about its services.
- Slow pages. Slow pages added friction before visitors could explore services or find a contact option. Performance was one of the reasons for replacing the site.
- Reliability concerns. The business could not rely on the old website as consistently as it needed to. The project included both a rebuild and a hosting migration.
- A limited scope. The smaller site left useful service information out of the conversation. Sovereign wanted a broader site that could help more prospective customers understand their options and make an inquiry.
Our solution
We gave the site more to say about the business, then connected that information to a clear next step.
- Rebuild the foundation. We replaced the existing WordPress site with an AstroJS website and migrated the hosting. The build focused on page performance and a simpler foundation for maintaining the site.
- Answer questions before the first call. Dedicated service, pricing, and FAQ pages give families and passengers more context before they contact the team. The pricing calculator helps visitors explore estimated ride costs.
- Show where Sovereign operates. Service area pages explain where Sovereign operates, including Portland metro and surrounding counties. These pages give visitors a way to check coverage before requesting transportation.
- Connect the content to a ride request. Navigation and calls to action connect service information to the scheduling page. Visitors can explore the business and then follow a clear route to request a ride.
- Make the site usable across screen sizes. Responsive layouts bring service details, pricing, and contact options into a format that works across screen sizes.
The process
- 01
Review the existing website
Identified slow pages, reliability concerns, and the limited amount of service information available to prospective customers.
- 02
Plan the expanded content
Organized the site around transportation services, pricing, service areas, common questions, and ride requests.
- 03
Build the replacement
Developed the AstroJS website with responsive layouts, a pricing calculator, and a path to the scheduling page.
- 04
Move to the new site
Migrated the website and hosting to replace the old site with the expanded design and content.
Outcomes
Sovereign now has a site that covers more of its business, with service, pricing, and coverage information connected to ride requests. Lead and booking results have not yet been measured for this case study.
- A fuller picture of the business. The new site includes dedicated pages for services, pricing, coverage areas, and common questions, giving prospective customers more information to work with.
- A clear next step. The scheduling page and contact options are connected to the content people use when deciding whether to request transportation.
- A new technical foundation. The website was rebuilt on AstroJS and moved to new hosting to address the performance and reliability concerns behind the project.
