Search & SEO10 min read
Your business in AI search
What Google’s AI Overviews, AI Mode, and Ask Maps mean for your local business, plus practical updates to your website, business profile, and lead tracking.
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Get more from your website
Straightforward advice on websites, search, and technology. Find answers to the questions that come with running a business online.
FEATURED GUIDE · SEARCH & SEO
Your business in AI search
Search is changing. Learn what it means for your business and which updates deserve your attention.
Explore the guide ↗WHAT’S INSIDE
- ✓How customers find you
- ✓What to update on your website
- ✓How to track real inquiries
THE ARTICLE COLLECTION
Find your next step
Technology5 min read
Static and dynamic websites
Separate how pages are delivered from how you edit them, compare costs on the same basis, and decide where your website needs live functionality.
Read article ↗Search & SEO5 min read
Keep your business information consistent
Find and correct outdated business names, addresses, and phone numbers. Prioritize real customer-facing errors and handle duplicate listings carefully.
Read article ↗Business5 min read
Does your business need a website?
Decide whether a website solves a real customer or business problem, compare simpler alternatives, and estimate costs without assuming one new customer pays for everything.
Read article ↗Business6 min read
Get your small business online
Plan the domain, email, website, business listing, and measurement setup your small business needs, with clear account ownership and a practical launch checklist.
Read article ↗Business6 min read
Your Google Business Profile
Check eligibility, use the verification methods Google offers, maintain accurate business details, request honest reviews, and understand what profile metrics measure.
Read article ↗Business6 min read
Set up your business email
Compare business email options, understand SPF, DKIM, and DMARC, and plan a migration that preserves access and working communication.
Read article ↗Technology7 min read
Track useful actions with GA4
Choose recommended or custom GA4 events, measure successful inquiries, configure useful parameters, and test tracking without confusing clicks with customers.
Read article ↗Business6 min read
Redesign or refresh your website?
Diagnose website problems, compare repair and rebuild options, and estimate the value of a change without assuming every inquiry becomes a sale.
Read article ↗Websites7 min read
Build a stronger construction portfolio
Choose relevant projects, plan your photos, and write clear project profiles that help prospective clients understand your work.
Read article ↗Business5 min read
Common business website problems
Check whether visitors can understand your services, find local details, and complete an inquiry. Nine practical checks for a Twin Cities business website.
Read article ↗Search & SEO6 min read
Local SEO in Minneapolis
Improve the information customers find about your Twin Cities business with accurate listings, useful service pages, honest reviews, and measurement.
Read article ↗Technology5 min read
Choosing website image formats
Choose image formats using content, dimensions, quality, and compatibility. Learn a practical export workflow for website photos and graphics.
Read article ↗Technology4 min read
Extract website images with ScrapeConvert
Use ScrapeConvert to collect images from public websites and convert a batch for a migration. Learn what runs locally, what uses a server relay, and what to check before reusing an image.
Read article ↗Technology5 min read
Is WooCommerce right for you?
Understand WooCommerce, compare store operating responsibilities, and budget for a complete e-commerce website rather than just its software.
Read article ↗Search & SEO6 min read
SEO for small businesses
Learn what SEO involves, how local search differs, and how to choose useful improvements and measure inquiries without relying on ranking promises.
Read article ↗Technology6 min read
How websites work
Understand how browsers, servers, rendering, and caching fit together, and what to ask before choosing website technology.
Read article ↗Technology6 min read
Understand your domain name
Understand the difference between registration, DNS, hosting, and email. Choose a registrar and plan changes without losing control of your business domain.
Read article ↗Technology6 min read
Choose your website hosting
Understand hosting, compare responsibilities and costs, and plan a move without overlooking forms, email or customer data.
Read article ↗Technology4 min read
SSL and website security
Understand HTTPS, choose certificate management that fits your site, and check what happens when a certificate expires.
Read article ↗Technology5 min read
WordPress for business owners
Learn what WordPress does, how hosting and editing fit together, and which questions to ask before keeping or replacing a business website.
Read article ↗Websites6 min read
Construction website essentials
A practical contractor website checklist covering project evidence, service areas, reviews, accessible forms, mobile use, and clear next steps.
Read article ↗Search & SEO5 min read
Show up in nearby searches
Help nearby customers evaluate your business with accurate locations, useful service information, honest reviews, and clear contact options.
Read article ↗Search & SEO6 min read
Build a better local business website
Plan clear service pages, accurate local listings, accessible contact options, and a practical way to measure inquiries.
Read article ↗Technology4 min read
Static websites for small businesses
A static website can simplify delivery, but maintenance still needs an owner. Learn what to delegate, how content updates work, and when a migration is worth considering.
Read article ↗Business5 min read
The cost of website problems
A practical way to assess whether website problems are affecting inquiries and sales, without treating every lost visit as lost revenue.
Read article ↗Business5 min read
Plan your seasonal website updates
Plan website updates around your booking window, leave time to test, and measure seasonal results without mistaking demand changes for marketing gains.
Read article ↗Technology5 min read
Choose your website editing workflow
Compare visual page building with a custom website by testing editing tasks, performance, support and handoff requirements.
Read article ↗Technology3 min read
When to build with Astro
Why we build with Astro, how editing and integrations fit into a project, and when an existing website may already meet your needs.
Read article ↗Technology7 min read
Search Console and Google Analytics
Set up Search Console and GA4, understand current metrics and reports, and connect website observations with real inquiries and booked work.
Read article ↗Technology6 min read
Astro or WordPress
Compare Astro and WordPress through editing workflows, maintenance, performance testing, and total project costs, with a practical migration checklist.
Read article ↗Websites6 min read
Better construction portfolios
Plan your contractor website, create a repeatable project-page format, choose an editing workflow, and connect project evidence to useful inquiries.
Read article ↗Search & SEO5 min read
Improve WordPress performance
Measure slow pages, prioritize images and scripts, and test caching or database changes safely before deciding whether a rebuild is needed.
Read article ↗Websites7 min read
Turn NEMT interest into ride requests
Help private-pay families, passengers, and facilities choose your NEMT business with clear pricing, useful service information, and an easy way to request a ride.
Read article ↗Business4 min read
Website accessibility in Minnesota
Understand the scope of Minnesota’s state accessibility standard, review common website barriers, and plan testing and remediation for your business.
Read article ↗Business6 min read
Plan your business website
Plan your pages, choose how the site will be managed, and check the customer journey before launching a small-business website.
Read article ↗Search & SEO6 min read
Improve your website performance
Measure website performance, use current Core Web Vitals, prioritize image and usability fixes, and verify the inquiry path without relying on generic conversion promises.
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37 articles
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