Website Development SEO OptimizationContent StrategyWordPress

Aspen Technical Services Website Development

Project Overview

We partnered with Aspen Technical Services to develop a professional, SEO-optimized website that clearly communicates their IT service offerings to local businesses in Klamath Falls, Oregon, resulting in a significant increase in qualified leads.

The Challenge

Technical Expertise, Invisible Online

Aspen Technical Services had a common problem for many skilled service providers: exceptional technical expertise but minimal online visibility. Despite providing top-tier IT services to businesses in Klamath Falls for over five years, they were struggling to grow their client base through digital channels.

Invisible to Local Searches

Despite their physical presence in Klamath Falls, Aspen Technical Services wasn't appearing in local searches for IT providers—missing crucial opportunities to capture businesses seeking technical support.

Complex Services, Unclear Communication

Their previous website used highly technical language that confused potential customers who weren't IT professionals themselves—creating a barrier between their services and the business owners who needed them.

Poor Mobile Experience

Their existing site was difficult to navigate on mobile devices—problematic when many business owners research services on smartphones while managing their businesses.

Lack of Trust Signals

Without case studies, testimonials, or clear service guarantees, potential customers had little reason to trust them over competitors with more established online presences.

Lead Generation Bottlenecks

The site lacked clear conversion paths and contact options, making it unnecessarily difficult for interested businesses to request services or consultations.

Aspen Technical Services needed a comprehensive digital transformation that would make their technical expertise accessible to non-technical business owners, improve their local search visibility, and create clear pathways for new customers to engage with their services.

Our Solution

After a thorough analysis of Aspen Technical Services' needs and target audience, we developed a comprehensive solution focused on local visibility and clear service communication:

Local SEO Strategy

We implemented a robust local SEO strategy to ensure Aspen Technical Services would appear prominently when businesses in Klamath Falls searched for IT support. This included local keyword optimization, Google My Business integration, and location-specific content that established them as the area's premier IT provider.

Service Translation

We transformed complex technical service descriptions into benefit-focused language that business owners could easily understand. Rather than listing technical specifications, we emphasized how each service solved specific business problems and improved operations—translating IT jargon into business value.

Trust Building Elements

To establish credibility, we developed a case studies section featuring anonymized success stories from real local customers. We also integrated a testimonial system, service guarantees, and partnership logos to create multiple trust signals throughout the site.

Responsive Design Optimized for Busy Professionals

Recognizing that many business owners research services between meetings or outside office hours, we created a mobile-first design with streamlined navigation and quick-access features. The site was engineered to load quickly even on poor connections and provide essential information within seconds.

Strategic Conversion Paths

We implemented multiple conversion points throughout the site, including service-specific contact forms, a chat feature for quick questions, and prominently displayed contact information. For emergency IT needs, we created a highly visible support request system accessible from every page.

The Process

Discovery & Strategy

We began with a deep dive into Aspen Technical Services' business goals, target audience, and competitive landscape:

Comprehensive analysis of their current online presence
Identification of target audiences (small to medium businesses in Klamath Falls)
SEO keyword research focused on local IT services search terms
Competitive analysis of other IT providers in the region
Definition of clear business and conversion goals

Design & User Experience

We created a design that balanced technical expertise with approachability:

Professional yet approachable visual design that appeals to business owners
Clear service categorization and navigation structure
Trust-building elements including case studies and testimonials
Information architecture focused on quick service identification
Mobile-first design approach for busy professionals on the go

Development

We built a modern, high-performance website with business lead generation in mind:

WordPress foundation for easy content management
Custom service finder tool to help visitors quickly find relevant services
Structured data implementation for improved local search visibility
Contact forms optimized for conversion with intelligent routing
Google Maps integration to highlight their local service area
Performance optimization for fast loading even on mobile networks

Content & SEO

We implemented a comprehensive content and SEO strategy:

Professionally written service descriptions with technical accuracy
SEO-optimized content focused on local search terms
Creation of a resources section with IT tips for small businesses
Local business schema markup implementation
Google My Business profile optimization in conjunction with the website

Launch & Growth Strategy

Our partnership continued after launch with ongoing optimization:

Tracking setup with Google Analytics and goal conversion tracking
Ongoing SEO refinements based on performance data
Monthly performance reports and strategy adjustments
Content calendar development for regular blog updates
Training for staff to maintain basic content updates

The Results

+125%

Local Search Visibility

+78%

Lead Generation

6.2%

Website Conversion Rate

2:36

Avg. Page Time

The new Aspen Technical Services website transformed their digital presence and significantly impacted their business growth:

Enhanced Local Search Visibility

The optimized website has positioned Aspen Technical Services prominently in local search results for their target keywords. Their Google Business Profile consistently appears for relevant IT service searches in Klamath Falls, establishing them as a leading provider in the area.

Streamlined Lead Generation

The optimized website provides a steady flow of qualified leads through strategic contact forms and clear calls-to-action. The improved user experience and clear service descriptions help attract higher quality inquiries that are more likely to convert into long-term clients.

Expanded Service Area

The improved visibility helps Aspen Technical Services reach beyond Klamath Falls into neighboring communities. The site's clear service area maps and location-based content make it easy to attract customers from a wider geographic range without requiring additional marketing investment.

Mobile-First Engagement

The mobile-optimized design ensures an excellent experience for users on all devices. Mobile visitors enjoy the same high level of engagement and easy access to information as desktop users, with significantly improved navigation and content accessibility.

Explore The Aspen Technical Services Website

Browse through the website design we created to help them attract new business customers

Homepage

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Website Pages

Homepage

Services Overview

About Page

Contact Page

The Visser Analytics team truly understood our business needs as an IT provider. They created a website that not only looks professional but actually brings us new customers. The SEO performance has far exceeded our expectations, especially for local searches in Klamath Falls.

Michael Aspen

Founder & CTO, Aspen Technical Services

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