Keep the interim build focused
We concentrated on product messaging, page layout and the demo inquiry path so Evress had a site to share while its larger rebrand continued. The scope supported that transition without starting a second brand project.
An interim website during a rebrand
An interim website for Evress Analytics, using its sales materials and report examples to explain the product while a larger rebrand was underway.
- Client
- Evress Analytics
- Industry
- Technology
- Scope
- Interim Website Development
ABOUT THE PROJECT
A useful website during the transition
Evress Analytics was working on a larger rebrand and needed a website it could use in the meantime. The education technology team gave us its sales materials and an introduction to the product. We used those materials to put together an interim site with product explanations, report examples and a route to request a demo. The assignment was deliberately limited to supporting the transition.
OUR APPROACH
Our approach to this project
Build the product story from existing material
We organized the team’s sales content into product features, report examples and partner information. Pairing the explanations with report visuals gave district leaders a way to explore the product before requesting a demo.
EXPLORE THE WEBSITE
Showing what the product produces
Report examples
Show what the product produces
Report examples illustrate the information district leaders could review through Evress. We used those visuals alongside the descriptions so the page could explain the product through examples as well as text.
View page design (opens in a new tab)THE WORK BEHIND THE WEBSITE
Keeping the interim scope focused
Turn sales material into a page people could explore
We arranged the content into product features, report examples and partner information. This gave the existing material a reading order and connected the product explanation to a demo inquiry.
Keep the temporary assignment contained
We concentrated on the page layout, messaging and contact path. The larger rebrand remained a separate project, and this site served as a placeholder while that work progressed.
Services delivered
- Interim website development
- Content organization from client materials
- Product and report presentation
- Demo inquiry page
FROM THE CLIENT
In their words.
“TJ stood up a website for us in a few days after just one meeting and access to some of our sales materials! His website was a phenomenal placeholder as we worked on a multi-month website revamp. And, he handles all the hosting and whatnot if we'd like so we don't have to worry about it.”
YOUR NEXT STEP
Let’s talk about
your website.
Tell us what you do, who you serve, and what your website needs to do better.