A website for Brand Farms with an apple variety finder, store information, and seasonal activities to help families plan a visit.
ABOUT THE PROJECT
We discovered Brand Farms at a harvest event and worked with Aaron to bring more of the farm into its website. The business combined farm stores, seasonal produce, apple picking and family entertainment. We needed to explain those different reasons to visit while keeping hours, locations and seasonal information easy to find. The apple variety finder became a central part of that work.
OUR APPROACH
We created routes into produce, stores, apple picking and family activities, using the farm’s photographs and content as a starting point. Each activity has room for its own details, with visit information bringing the practical planning together.
We built shared apple and store content for pages and components to use throughout the site. The apple finder adds season controls, suggested uses and U-pick labels, while shared location details keep addresses and hours consistent as the farm updates them.
EXPLORE THE WEBSITE
Apple finder
The apple finder groups varieties by season, with descriptions, suggested uses and U-pick labels. Visitors can explore varieties such as First Kiss, Zestar!, Honeycrisp and Haralson using season controls rather than searching through an undifferentiated list.
Visit page (opens in a new tab)
Farm stores
The store listings combine each location’s address, hours, products, and directions. The original project included the Brand Stand, Farmer Aaron’s Sunflowers, and the Brand Barn; current listings feature the Brand Barn and Open-Air Farm Market. Shared location content lets that presentation change as the farm updates its offering.
Visit page (opens in a new tab)
THE WORK BEHIND THE WEBSITE
We built the Astro site around shared apple and store content. Pages and components read from those sources, so the same business details can be used throughout the site. Seasonal availability is maintained as published content, with updates needed as conditions at the farm change.
We used the farm’s content and photographs as a starting point and worked with Aaron to fill gaps. Produce, entertainment and event pages give activities such as hayrides and sunflower visits room for their own information, while the visit section brings planning details together.
FROM THE CLIENT
“TJ and Visser Analytics are fantastic to work with! Our website is just what we were looking for and it was put together quickly. TJ met with us on site both at the farm and our roadside stand to meet our availability. Through his observations he was able to pick up information about our business, our vision and our needs without us having to spell it all out. TJ is professional, flexible and responsive - just what we need!”
YOUR NEXT STEP
Tell us what you do, who you serve, and what your website needs to do better.