Overview
We created a unique and highly functional website for DP Redding to cater to their diverse audience and wide range of disability services, with accessibility as a core focus.
Services delivered
- WordPress Development
- Divi Implementation
- Accessibility Enhancement
- Responsive Design
The problem
DP Redding faced significant challenges with their outdated website that was failing to effectively serve their diverse audience and showcase their comprehensive disability services.
- Complex Service Structure. DP Redding offers a wide range of disability services, but their website lacked a clear organizational structure, making it difficult for users to find specific services.
- Accessibility Issues. As a disability services provider, their website needed to be exceptionally accessible, but the existing site had numerous barriers for users with disabilities.
- Poor Mobile Experience. Many customers accessed the site from mobile devices, but the non-responsive design created frustrating user experiences on smartphones and tablets.
- Event Management. DP Redding hosts numerous community events and workshops, but lacked an effective way to promote and manage these events online.
- Content Management Difficulties. Staff struggled to update content on their own, creating delays in publishing important information and service updates.
As an organization dedicated to serving individuals with disabilities, DP Redding needed a website that not only showcased their services but also embodied their commitment to accessibility and inclusion.
Our solution
After thoroughly analyzing DP Redding's unique challenges and goals, we recommended a WordPress solution using the Divi theme builder, providing the perfect balance of functionality, accessibility, and ease of management.
- WordPress with Divi Framework. We chose WordPress with the Divi framework for its powerful combination of flexibility and user-friendly content management. The customer had previously used Divi and was comfortable making changes to the site. This allowed us to create a custom website that perfectly matched DP Redding's needs while ensuring their team could easily update content without technical assistance.
- Intuitive Information Architecture. We restructured the site's information architecture to create clear pathways to DP Redding's various services. The new structure organizes services logically, making it easy for visitors to find exactly what they need, regardless of their familiarity with disability support programs.
- Accessibility-First Approach. We implemented comprehensive accessibility features throughout the site, ensuring compliance with WCAG guidelines. This included proper heading structures, alt text for images, keyboard navigation, color contrast optimization, and compatibility with screen readers-making the site truly accessible to all users.
- Responsive Design Implementation. The new website features a fully responsive design that delivers an optimal experience across all devices. From desktop computers to smartphones, users enjoy consistent access to information, easy navigation, and streamlined forms regardless of how they access the site.
- Custom Events Calendar. We integrated a custom events management system that allows DP Redding to easily promote workshops, support groups, and community events. Visitors can browse upcoming events, register online, and receive reminders-fostering greater community engagement.
- Streamlined Contact System. We created a sophisticated contact system with department-specific forms that route inquiries to the appropriate staff members. This ensures questions about different services reach the right specialists quickly, improving response times and client satisfaction.
The process
- 01
Discovery & Requirements Analysis
We started by thoroughly understanding DP Redding's services, audience, and business objectives through:
- 02
Strategy & Information Architecture
Based on our findings, we developed a comprehensive strategy that included:
- 03
WordPress Development with Divi
We built a custom WordPress site leveraging the Divi framework for:
- 04
Content Development & Migration
We ensured a smooth transition to the new site by:
- 05
Launch & Ongoing Support
We ensured the DP Redding team was fully equipped to manage their new site:
Outcomes
The new DP Redding website has transformed how they connect with their community and deliver information about their services:
- 75%
- Improved Service Discovery
- 98%
- Enhanced Accessibility
- +50%
- Mobile Engagement Growth
- +45%
- Increased Event Participation
- Improved Service Discovery. The intuitive navigation and clear service categorization has resulted in a 75% improvement in users successfully finding the specific services they need. This has reduced phone calls asking for basic information.
- Enhanced Accessibility. The accessibility-first approach achieved a 98% WCAG compliance score, ensuring that individuals with disabilities-the very people DP Redding serves-can effectively use the website. Feedback from customers with various disabilities has been overwhelmingly positive about the improved user experience.
- Mobile Engagement Growth. Mobile traffic has increased by 50% since launch, with mobile users spending significantly more time on the site and accessing more pages per session. The responsive design ensures a seamless experience regardless of device type or screen size.
- Increased Event Participation. The events calendar system has boosted attendance at workshops and community events by 45%, with many participants citing the website as how they discovered the event. Online registrations have simplified the administrative process for staff.
- Content Management Efficiency. The DP Redding team can now independently update service information, add events, and publish news items without technical assistance. Photos and calendar events can be easily managed by staff, reducing the need for technical support.
- Community Connection. The redesigned website has strengthened DP Redding's reputation as a modern, accessible organization truly committed to serving the disability community. The professional design and improved functionality have enhanced their credibility with both customers and funding partners.
Visser Analytics is an amazing company to work with. Timothy has been able to understand the specifics of our company's services even though they are outside the norm and put that information into our website. He is readily available to answer questions and is always professional and efficient. He provides a great service and is a pleasure to work with.
Pam Redding , Owner , DP Redding