Overcoming Business Obstacles
Rock Supremacy was rapidly expanding from regional operations in Oregon to nationwide projects. However, their digital presence wasn't keeping pace with their business growth.
Portfolio Limitations
Their existing website had significant constraints that prevented them from effectively showcasing their impressive collection of rockfall mitigation projects.
Static Content
The site lacked dynamic elements like video backgrounds, which were essential for demonstrating their technical expertise in rockfall mitigation to potential clients.
Developer Dependency
Every minor content update required developer intervention, creating inefficiencies and delays in keeping their site current with their expanding business.
Audience Disconnect
The site struggled to effectively communicate their complex services to both government procurement teams and the general public—their two primary audience segments.
Mobile Friction
Poor mobile responsiveness created significant barriers for field personnel who needed to access critical project information while on remote work sites.
As Rock Supremacy expanded beyond their regional roots to take on national projects, they needed a digital platform as reliable as the safety solutions they installed—one that could grow with them and serve as a powerful tool to attract new customers across diverse geographic areas.
