Project Overview
We collaborated with Rock Supremacy to transform their digital presence through comprehensive competitor traffic analysis and strategic content development. After identifying key gaps in their search visibility for critical terms like 'retaining walls' and 'rock scaling,' we rebuilt their website with a streamlined customer journey and targeted content strategy that dramatically improved their market position in the competitive rockfall mitigation industry.
Project Services
The Challenge
Rock Supremacy was rapidly expanding from regional operations in Oregon to nationwide projects. However, their digital presence wasn't keeping pace with their business growth.
Portfolio Limitations
Their existing website had significant constraints that prevented them from effectively showcasing their impressive collection of rockfall mitigation projects.
Static Content
The site lacked dynamic elements like video backgrounds, which were essential for demonstrating their technical expertise in rockfall mitigation to potential clients.
Developer Dependency
Every minor content update required developer intervention, creating inefficiencies and delays in keeping their site current with their expanding business.
Audience Disconnect
The site struggled to effectively communicate their complex services to both government procurement teams and the general public—their two primary audience segments.
Mobile Friction
Poor mobile responsiveness created significant barriers for field personnel who needed to access critical project information while on remote work sites.
Our Solution
After carefully analyzing Rock Supremacy's needs, we determined that a WordPress-based solution would provide the ideal balance of flexibility, scalability, and ease of management. Here's why WordPress was the perfect fit:
Content Management Flexibility
WordPress allowed us to create a user-friendly interface where Rock Supremacy could easily update project details, service offerings, and location information as they expanded to new regions. This was critical for a company growing from regional to national operations.
Dynamic Visual Elements
By leveraging WordPress's robust media handling capabilities, we implemented video backgrounds, interactive project galleries, and before/after sliders that effectively demonstrate the impact of Rock Supremacy's work—essential for visualizing technical rockfall mitigation projects.
Scalable Architecture
We built a custom WordPress theme with modular components that could be expanded as the company grew. This allowed Rock Supremacy to easily add new service areas, project case studies, and location-specific content as they expanded from Oregon to Tennessee and beyond.
Dual Audience Approach
The site architecture was carefully designed to address both government procurement teams (with technical specifications and compliance information) and general public interests (with educational content and visual demonstrations)—creating clear pathways for both audience segments.
Performance Optimization
Despite the rich visual content, we implemented advanced caching, image optimization, and code minification to ensure the site loaded quickly for all users, regardless of their device or location.
Our Process
Discovery & Requirements Gathering
We began with comprehensive stakeholder interviews to understand Rock Supremacy's business goals, technical requirements, and target audiences. This phase included:
- • In-depth analysis of their existing website and pain points
- • Competitive landscape evaluation
- • User persona development for both government and consumer audiences
- • Content inventory and future content needs assessment
- • Technical requirements documentation and project scope definition
Strategic Planning & Design
Based on our discoveries, we developed a strategic plan that included:
- • Site architecture optimized for multiple audience journeys
- • Wireframes and interactive prototypes
- • Visual design concepts that aligned Iwith their brand identity
- • Content strategy focused on education and technical expertise
- • Mobile-first design approach ensuring perfect responsiveness
Development & Implementation
Our development team transformed the designs into a fully functional WordPress site with:
- • Custom WordPress theme development
- • Advanced Divi templates for consistent page creation
- • Custom post types for projects, services, and locations
- • Integration of video backgrounds and interactive elements
- • Responsive implementation and cross-device testing
- • Performance optimization for fast loading speeds
Content Migration & Training
We helped Rock Supremacy transition to their new platform by:
- • Migrating and optimizing existing content
- • Creating new content templates for consistency
- • Developing comprehensive training materials
- • Providing documentation for ongoing content management
Launch & Ongoing Support
Our partnership with Rock Supremacy didn't end at launch:
- • Seamless site launch with minimal downtime
- • Post-launch optimization based on analytics
- • Ongoing managed WordPress hosting with enhanced security
- • Regular maintenance, updates, and performance monitoring
- • Strategic support as they expanded to new locations
Project Outcomes
Business Growth Support
As Rock Supremacy expanded from their Oregon roots to take on projects in Tennessee and nationwide, the website seamlessly adapted to showcase new locations, projects, and services. The flexible WordPress platform allowed them to quickly add content for new regions without requiring developer intervention, supporting their business growth trajectory.
Enhanced Visual Storytelling
The implementation of video backgrounds, interactive project galleries, and before/after comparisons has dramatically improved their ability to demonstrate complex rockfall mitigation techniques. This visual storytelling capability has been particularly effective in helping non-technical audiences understand the value and impact of their specialized work.
Improved Lead Generation
Strategic placement of conversion elements throughout the site has significantly improved conversions. The dual audience approach ensures that both government procurement teams and private sector customers can quickly find the information they need and take appropriate action.
Mobile Performance
With field personnel frequently accessing the site from remote locations, the mobile-optimized experience has been transformative. Mobile session duration increased by 120%, and the bounce rate decreased by 40%, indicating that users are finding the information they need regardless of device.
Content Management Efficiency
What previously required developer intervention now takes minutes for the Rock Supremacy team to update themselves. The intuitive WordPress dashboard and custom templates have empowered their marketing team to maintain a fresh, updated site that accurately reflects their growing business.
Technical Performance
Despite the rich media content, the site achieves exceptional performance metrics with page load times 65% faster than their previous site. This performance improvement has contributed to both improved user experience and better search engine rankings.
SEO Performance Results
Strategic competitor analysis and content development driving significant growth in search visibility
SEO Performance Results
Search Impressions
Increased from 15,600 to 59,300 monthly impressions
Organic Clicks
Increased from 1,300 to 2,100 monthly clicks
Organic Search Users
Increased from 992 to 1,823 monthly users
Additional Insights
- Now ranking for critical terms: rock excavation, rail stabilization services, rock nailing
- Achieved visibility for rockfall protection and slope stabilization companies searches
- 280% increase in search impressions demonstrates improved market presence
- 61% increase in organic clicks translates to more qualified leads
- Comprehensive competitor analysis identified content gaps and opportunities
- Streamlined user flow helps customers find and engage with specialized services
Explore The Rock Supremacy Website Development
Browse through the website we created to see how we addressed their specific needs
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