Helping passengers find the right contact

A single-page redesign for Basin Medical Transportation that brings ride options, payment guidance, and booking contacts together.

Basin Medical Transportation website homepage
Basin Medical Transportation website shown on a mobile screen
Client
Basin Medical Transportation
Industry
NEMT
Scope
Medical Transport Website
Platform
AstroJS

ABOUT THE PROJECT

Answering questions before the call

Basin Medical Transportation needed its website to answer a question before someone called: who should arrange this ride? Passengers were contacting dispatch about trips that needed to go through a brokerage. Others needed to understand how medical transportation differed from a taxi and how payment worked. We rebuilt the site around those decisions, using Basin's existing photos and service information.

OUR APPROACH

Our approach to this project

Put booking guidance beside the right contact

We separated private-pay rides from brokerage-arranged trips and placed the relevant phone links beside each explanation. Passengers can see when to contact Basin directly and when to arrange a ride through TransLink.

Prepare passengers before they call

We brought ride descriptions, pricing, payment guidance and booking steps together on one page. Vehicle and staff photos help explain the service, while the steps tell passengers which trip details and assistance needs to have ready.

EXPLORE THE WEBSITE

A clearer route to arranging a ride

Basin Medical Transportation: Booking contacts

Booking contacts

Connect payment information to the right contact

The booking section separates contacting Basin directly for private-pay rides from contacting TransLink for brokerage arrangements. The explanation and phone links sit together, so the visitor can act on the information in the same place.

Visit page (opens in a new tab)
Basin Medical Transportation: Ride options

Ride options

Explain the ride options

Sedan, wheelchair, stretcher and long-distance sections describe different transportation needs. We used vehicle and staff photos alongside the content so passengers could see the service being discussed.

Visit page (opens in a new tab)
Basin Medical Transportation desktop websiteBasin Medical Transportation website shown on a mobile screen

THE WORK BEHIND THE WEBSITE

Keeping the booking information connected

Walk through arranging a trip

The booking steps explain what to have ready, including pickup and destination details, appointment time and assistance needs. Common questions about private pay, recurring trips and ride types sit nearby.

Keep the content connected on mobile

We rebuilt the layout in Astro, bringing service information, pricing and booking instructions into a single page with phone links throughout. The aim was to let visitors move from understanding a service to contacting the appropriate team without searching through unrelated pages.

Services delivered

  • Website redesign and development
  • Service and payment content
  • Booking contact directions
  • Responsive page layouts

FROM THE CLIENT

In their words.

“Visser Analytics made our system work more efficiently, saving us time and money. We would definitely recommend them to anyone needing a system built or upgraded.”
Gary MeadManagement, Basin Medical Transportation

YOUR NEXT STEP

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