Brand Farms is a local farm we discovered at their harvest event, where we noticed their website needed improvement. Despite excellent Google Business Profile traction with thousands of monthly visitors, their website wasn't attracting traffic or providing adequate information about product availability and locations. We rebuilt their website to showcase their multi-faceted business including three farm stores, seasonal produce (featuring 11+ apple varieties and farm-fresh eggs), and family entertainment activities. The website's standout feature is a dynamic apple variety filtering system with manual override capabilities, allowing visitors to see real-time availability. Built with a modular data architecture, information is stored once and used throughout the site, while testimonials are tagged with activities and metadata for contextual display.
Project Services
AstroJS Website Development
Modular Component Architecture
Dynamic Product Filtering System
Content Migration & Enhancement
Facebook Photo Integration
Testimonial Collection & Tagging System
JSON-LD Structured Data Implementation
Google Analytics & Search Console Setup
SEO Optimization & Local Search
Mobile-First Responsive Design
The Challenge
Brand Farms faced unique digital marketing challenges that required a comprehensive solution:
High GBP Traffic, Low Website Performance
Despite thousands of monthly visitors to their Google Business Profile, Brand Farms' website wasn't capturing this traffic or ranking for relevant search terms. They needed a website that could leverage their strong local presence.
Complex Business Model
With three retail locations, seasonal produce, and entertainment activities, Brand Farms needed a website that could clearly present their diverse offerings without overwhelming visitors.
Seasonal Dependency
The farm's business peaks during fall with apple picking and pumpkin season. They needed year-round content and features to maintain engagement and revenue throughout all seasons.
Dynamic Inventory Management
With 11+ apple varieties coming in and out of season at different times, plus varying U-pick availability, Brand Farms needed a system to keep information current without constant manual updates.
Our Solution
We created a comprehensive digital solution addressing each challenge:
Performance-First Architecture
We built the website with exceptional speed and modular architecture, ensuring fast load times that keep visitors engaged. Our component-based approach allowed us to create reusable modules that maintain consistency while enabling easy updates.
Dynamic Apple Management System
As their main product, we focused heavily on the apple section. We implemented an innovative filtering system that dynamically shows which varieties are in season, with manual override capabilities for real-time accuracy. This transforms the site from static information to a dynamic tool customers use for planning visits.
Modular Data Architecture
We built a centralized data system where information like store details, products, and hours are stored once and dynamically loaded throughout the site. This ensures consistency and makes updates efficient - change once, update everywhere.
Content Enhancement Strategy
We migrated all existing content while filling gaps through client collaboration. Facebook photos were integrated for authentic visuals, and we collected testimonials tagged with activities and metadata for dynamic use across relevant pages.
Structured Data Implementation
Every store location received JSON-LD structured data for enhanced search visibility, including location details, products, and hours. This technical foundation improves local search performance and rich snippet opportunities.
Future-Ready Architecture
Anticipating growth, we added expandable fields for entertainment activities including pricing, duration, and instructions. This positions Brand Farms to easily scale their digital presence as their business evolves.
Our Process
1
Discovery & Requirements Gathering
Meeting with client to understand website goals. Analyzing disconnect between GBP traffic and website performance. Understanding multi-business model (stores, produce, entertainment, events). Identifying content gaps from old website. Working with customer to gather missing information.
2
Content Collection & Architecture
Migrating all content from old site. Collecting Facebook photos for activities and site imagery. Gathering testimonials with activity/event metadata tagging. Creating modular data structure for reusability. Planning dynamic filtering system with manual override for apples.
3
AstroJS Development & Modular System
Setting up AstroJS for fast, modular website. Building apple variety database with seasonal attributes. Creating dynamic filtering with manual override capability. Developing modular component system (stores, products, etc.). Implementing centralized data storage for cross-site usage.
4
Multi-Business Integration & Structured Data
Developing individual pages for three store locations. Implementing JSON-LD data for each location. Adding structured data for products and hours. Building entertainment showcase with pricing/duration fields. Creating expandable architecture for future growth.
5
Analytics & Performance Optimization
Implementing Google Analytics and Search Console. Optimizing for local search terms and seasonal queries. Creating location-specific landing pages. Building internal linking for cross-promotion. Monitoring search terms and traffic patterns.
The Results
2x
Traffic Growth
Top 3
Google Ranking
#1
Map Pack Position
3k+
Active Users
Since launching in June 2025, the Brand Farms website has delivered exceptional results that have transformed their digital presence:
Dramatic Traffic Growth
Brand Farms has seen their website traffic double since launch, establishing them as a major online presence in the local agritourism market. July 2025 data shows approximately 3,000 active users, demonstrating strong and sustained visitor engagement.
Search Dominance Achieved
The website now ranks in the top 1-2 positions on Google for key search terms like "farm fresh eggs near me" and "sunflower fields near me," driving organic traffic from people actively seeking farm experiences. They've also secured the #1 position in the Google Map Pack, ensuring maximum local visibility.
Shift from GBP to Website Authority
Previously, only their Google Business Profile appeared in search results. Now their website ranks highly on Google, establishing them as the authoritative source for farm information in their area. This shift gives them complete control over their messaging and customer experience.
Multi-Location & Event Management Success
The website's ability to manage multiple store locations, events, and products has made it an essential resource for visitors. When stores open for the season, we update their hours across the site and automatically push these updates to Google through structured data. This comprehensive approach ensures customers always have accurate information whether they find Brand Farms through search, maps, or direct website visits.
Sustained Growth Trajectory
The consistent increase in active users month-over-month indicates strong momentum. With comprehensive analytics in place, we're tracking visitor behavior and continuously optimizing the site to maintain this growth trajectory.
Future Expansion Ready
The modular architecture we built is supporting their growth perfectly. As they add new activities and expand their offerings, the website structure easily accommodates these additions while maintaining performance and user experience.
Explore The Brand Farms Website
Browse through the website we created to see how we addressed their specific needs
Homepage
Click to zoom
Website Pages
Homepage
Family farm story and seasonal highlights showcasing the Brand Farms experience
About Us
Four generations of farming heritage and the Brand family story
Store Locations
Three unique farm store locations with hours and directions
Farm Products
Overview of all fresh produce and farm products available
Apple Varieties
Dynamic filtering system showing 11+ apple varieties with seasonal availability
Entertainment
Family fun activities and farm experiences for all ages
Events Overview
Seasonal events and special activities throughout the year
Sunflower Festival
Annual sunflower celebration with fields in full bloom
Visit Us
Plan your visit with hours, directions, and what to expect at the farm
Contact Us
Get in touch with Brand Farms for questions and bookings
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