Project Overview
Brand Farms is a local farm we discovered at their harvest event, where we noticed their website needed improvement. Despite excellent Google Business Profile traction with thousands of monthly visitors, their website wasn't attracting traffic or providing adequate information about product availability and locations. We rebuilt their website to showcase their multi-faceted business including three farm stores, seasonal produce (featuring 11+ apple varieties and farm-fresh eggs), and family entertainment activities. The website's standout feature is a dynamic apple variety filtering system with manual override capabilities, allowing visitors to see real-time availability. Built with a modular data architecture, information is stored once and used throughout the site, while testimonials are tagged with activities and metadata for contextual display.
Project Services
The Challenge
Brand Farms faced unique digital marketing challenges that required a comprehensive solution:
High GBP Traffic, Low Website Performance
Despite thousands of monthly visitors to their Google Business Profile, Brand Farms' website wasn't capturing this traffic or ranking for relevant search terms. They needed a website that could leverage their strong local presence.
Complex Business Model
With three retail locations, seasonal produce, and entertainment activities, Brand Farms needed a website that could clearly present their diverse offerings without overwhelming visitors.
Seasonal Dependency
The farm's business peaks during fall with apple picking and pumpkin season. They needed year-round content and features to maintain engagement and revenue throughout all seasons.
Dynamic Inventory Management
With 11+ apple varieties coming in and out of season at different times, plus varying U-pick availability, Brand Farms needed a system to keep information current without constant manual updates.
Our Solution
We created a comprehensive digital solution addressing each challenge:
Performance-First Architecture
We built the website with exceptional speed and modular architecture, ensuring fast load times that keep visitors engaged. Our component-based approach allowed us to create reusable modules that maintain consistency while enabling easy updates.
Dynamic Apple Management System
As their main product, we focused heavily on the apple section. We implemented an innovative filtering system that dynamically shows which varieties are in season, with manual override capabilities for real-time accuracy. This transforms the site from static information to a dynamic tool customers use for planning visits.
Modular Data Architecture
We built a centralized data system where information like store details, products, and hours are stored once and dynamically loaded throughout the site. This ensures consistency and makes updates efficient - change once, update everywhere.
Content Enhancement Strategy
We migrated all existing content while filling gaps through client collaboration. Facebook photos were integrated for authentic visuals, and we collected testimonials tagged with activities and metadata for dynamic use across relevant pages.
Structured Data Implementation
Every store location received JSON-LD structured data for enhanced search visibility, including location details, products, and hours. This technical foundation improves local search performance and rich snippet opportunities.
Future-Ready Architecture
Anticipating growth, we added expandable fields for entertainment activities including pricing, duration, and instructions. This positions Brand Farms to easily scale their digital presence as their business evolves.
Our Process
Discovery & Requirements Gathering
Meeting with client to understand website goals. Analyzing disconnect between GBP traffic and website performance. Understanding multi-business model (stores, produce, entertainment, events). Identifying content gaps from old website. Working with customer to gather missing information.
Content Collection & Architecture
Migrating all content from old site. Collecting Facebook photos for activities and site imagery. Gathering testimonials with activity/event metadata tagging. Creating modular data structure for reusability. Planning dynamic filtering system with manual override for apples.
AstroJS Development & Modular System
Setting up AstroJS for fast, modular website. Building apple variety database with seasonal attributes. Creating dynamic filtering with manual override capability. Developing modular component system (stores, products, etc.). Implementing centralized data storage for cross-site usage.
Multi-Business Integration & Structured Data
Developing individual pages for three store locations. Implementing JSON-LD data for each location. Adding structured data for products and hours. Building entertainment showcase with pricing/duration fields. Creating expandable architecture for future growth.
Analytics & Performance Optimization
Implementing Google Analytics and Search Console. Optimizing for local search terms and seasonal queries. Creating location-specific landing pages. Building internal linking for cross-promotion. Monitoring search terms and traffic patterns.
Project Outcomes
Dramatic Traffic Growth
Brand Farms has seen their website traffic double since launch, establishing them as a major online presence in the local agritourism market. July 2025 data shows approximately 3,000 active users, demonstrating strong and sustained visitor engagement.
Search Dominance Achieved
The website now ranks in the top 1-2 positions on Google for key search terms like 'farm fresh eggs near me' and 'sunflower fields near me,' driving organic traffic from people actively seeking farm experiences. They've also secured the #1 position in the Google Map Pack, ensuring maximum local visibility.
Shift from GBP to Website Authority
Previously, only their Google Business Profile appeared in search results. Now their website ranks highly on Google, establishing them as the authoritative source for farm information in their area. This shift gives them complete control over their messaging and customer experience.
Multi-Location & Event Management Success
The website's ability to manage multiple store locations, events, and products has made it an essential resource for visitors. When stores open for the season, we update their hours across the site and automatically push these updates to Google through structured data. This comprehensive approach ensures customers always have accurate information whether they find Brand Farms through search, maps, or direct website visits.
Sustained Growth Trajectory
The consistent increase in active users month-over-month indicates strong momentum. With comprehensive analytics in place, we're tracking visitor behavior and continuously optimizing the site to maintain this growth trajectory.
Future Expansion Ready
The modular architecture we built is supporting their growth perfectly. As they add new activities and expand their offerings, the website structure easily accommodates these additions while maintaining performance and user experience.
TJ and Visser Analytics are fantastic to work with! Our website is just what we were looking for and it was put together quickly. TJ met with us on site both at the farm and our roadside stand to meet our availability. Through his observations he was able to pick up information about our business, our vision and our needs without us having to spell it all out. TJ is professional, flexible and responsive - just what we need!
Aaron Brand
Owner, Brand Farms
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