Business Information Website

Brand Farms Website

Project Overview

Brand Farms is a local farm we discovered at their harvest event, where we noticed their website needed improvement. Despite excellent Google Business Profile traction with thousands of monthly visitors, their website wasn't attracting traffic or providing adequate information about product availability and locations. We rebuilt their website to showcase their multi-faceted business including three farm stores, seasonal produce (featuring 11+ apple varieties and farm-fresh eggs), and family entertainment activities. The website's standout feature is a dynamic apple variety filtering system with manual override capabilities, allowing visitors to see real-time availability. Built with a modular data architecture, information is stored once and used throughout the site, while testimonials are tagged with activities and metadata for contextual display.

Project Services

AstroJS Website Development

Modular Component Architecture

Dynamic Product Filtering System

Content Migration & Enhancement

Facebook Photo Integration

Testimonial Collection & Tagging System

JSON-LD Structured Data Implementation

Google Analytics & Search Console Setup

SEO Optimization & Local Search

Mobile-First Responsive Design

The Challenge

Brand Farms faced unique digital marketing challenges that required a comprehensive solution:

High GBP Traffic, Low Website Performance

Despite thousands of monthly visitors to their Google Business Profile, Brand Farms' website wasn't capturing this traffic or ranking for relevant search terms. They needed a website that could leverage their strong local presence.

Complex Business Model

With three retail locations, seasonal produce, and entertainment activities, Brand Farms needed a website that could clearly present their diverse offerings without overwhelming visitors.

Seasonal Dependency

The farm's business peaks during fall with apple picking and pumpkin season. They needed year-round content and features to maintain engagement and revenue throughout all seasons.

Dynamic Inventory Management

With 11+ apple varieties coming in and out of season at different times, plus varying U-pick availability, Brand Farms needed a system to keep information current without constant manual updates.

Our Solution

We created a comprehensive digital solution addressing each challenge:

Performance-First Architecture

We built the website with exceptional speed and modular architecture, ensuring fast load times that keep visitors engaged. Our component-based approach allowed us to create reusable modules that maintain consistency while enabling easy updates.

Dynamic Apple Management System

As their main product, we focused heavily on the apple section. We implemented an innovative filtering system that dynamically shows which varieties are in season, with manual override capabilities for real-time accuracy. This transforms the site from static information to a dynamic tool customers use for planning visits.

Modular Data Architecture

We built a centralized data system where information like store details, products, and hours are stored once and dynamically loaded throughout the site. This ensures consistency and makes updates efficient - change once, update everywhere.

Content Enhancement Strategy

We migrated all existing content while filling gaps through client collaboration. Facebook photos were integrated for authentic visuals, and we collected testimonials tagged with activities and metadata for dynamic use across relevant pages.

Structured Data Implementation

Every store location received JSON-LD structured data for enhanced search visibility, including location details, products, and hours. This technical foundation improves local search performance and rich snippet opportunities.

Future-Ready Architecture

Anticipating growth, we added expandable fields for entertainment activities including pricing, duration, and instructions. This positions Brand Farms to easily scale their digital presence as their business evolves.

Our Process

Discovery & Requirements Gathering

Meeting with client to understand website goals. Analyzing disconnect between GBP traffic and website performance. Understanding multi-business model (stores, produce, entertainment, events). Identifying content gaps from old website. Working with customer to gather missing information.

Content Collection & Architecture

Migrating all content from old site. Collecting Facebook photos for activities and site imagery. Gathering testimonials with activity/event metadata tagging. Creating modular data structure for reusability. Planning dynamic filtering system with manual override for apples.

AstroJS Development & Modular System

Setting up AstroJS for fast, modular website. Building apple variety database with seasonal attributes. Creating dynamic filtering with manual override capability. Developing modular component system (stores, products, etc.). Implementing centralized data storage for cross-site usage.

Multi-Business Integration & Structured Data

Developing individual pages for three store locations. Implementing JSON-LD data for each location. Adding structured data for products and hours. Building entertainment showcase with pricing/duration fields. Creating expandable architecture for future growth.

Analytics & Performance Optimization

Implementing Google Analytics and Search Console. Optimizing for local search terms and seasonal queries. Creating location-specific landing pages. Building internal linking for cross-promotion. Monitoring search terms and traffic patterns.

The Results

1000s/mo

Google Business Visitors

Website Sections

11+

Apple Varieties

Store Locations

The new Brand Farms website positions them for significant digital growth:

Foundation for Search Success

With Google Analytics and Search Console now tracking performance, we're monitoring search terms and traffic patterns. The comprehensive content and structured data create multiple opportunities to capture local searches for "apple picking Farmington MN," "farm events Dakota County," and specific variety searches.

Dynamic User Experience

The apple variety filtering system with manual override ensures visitors always see accurate, up-to-date information. This practical tool transforms the website from a static brochure into an essential planning resource for farm visits.

Content-Rich Architecture

By filling content gaps and adding detailed information about products, locations, and activities, visitors can now find everything they need in one place. The modular system makes it easy to keep information current across all pages.

Mobile-Ready Design

The website delivers lightning-fast performance on all devices, crucial for visitors checking hours, directions, or apple availability while traveling to the farm.

Growth Positioning

While it's early to measure specific metrics, we're confident this comprehensive rebuild will help Brand Farms capture their fair share of web traffic to match their strong Google Business Profile presence. The expandable architecture with fields for pricing, duration, and instructions ensures they can easily add new offerings as their business grows.

Ongoing Partnership

We're excited to help them build out their site over time and continue to drive traffic. With analytics in place, we'll track progress and optimize based on real visitor behavior and search patterns.