Cascade Cup Pond Hockey Event Website
Project for Cascade Cup - Klamath Falls, OR
Project Overview
Cascade Cup is Klamath Falls' first annual pond hockey tournament, scheduled for March 2026, with all proceeds benefiting the local youth hockey program. Our main focus was creating a website that would excite players and families while delivering all the information they need to decide if this event is right for them. In a community that loves hockey, this tournament has the potential to become a major annual event, so we needed the site to look professional, organized, and FUN! We focused heavily on SEO, strategic keyword targeting, and engaging design to attract athletes from across the region. The result is a comprehensive single-page site that captures the excitement of pond hockey while clearly communicating rules, schedules, registration, and FAQs-everything a player needs to feel confident signing up.
Project Services
The Challenge
Launching Klamath Falls' first pond hockey tournament required a website that would excite a hockey-loving community and support a great cause:
Supporting Youth Hockey
With proceeds benefiting the youth hockey program, the website needed to communicate both the competitive excitement and the charitable mission-helping players feel good about participating while supporting the next generation.
Helping Players Make Informed Decisions
Athletes and their families needed comprehensive information to decide if this tournament was right for them. The site had to answer every question a player might have-skill levels, rules, formats, schedules, and what makes pond hockey unique-before they commit.
Capturing the Fun & Competitive Spirit
The website needed to feel professional and organized while conveying the excitement and fun of pond hockey. In a community passionate about hockey, the site had to establish this as a must-attend event and potential annual tradition.
Attracting Athletes Through Search
With no existing presence, we needed strong SEO and keyword targeting to reach hockey players searching for tournaments in the Klamath Falls region. The site had to rank well immediately to build momentum for the inaugural event.
Our Solution
We created an engaging, informative website that helps players and families confidently decide to participate:
Professional, Organized, and FUN Design
The site design balances professionalism with excitement-clean, organized layout that's easy to navigate while capturing the competitive spirit and fun atmosphere of pond hockey. Visual elements, hockey imagery, and energetic colors create enthusiasm while maintaining credibility for sponsors and families.
- Eye-catching design that captures pond hockey excitement
- Clean, professional layout that builds trust
- Easy navigation for all ages and tech levels
- Mobile-friendly for browsing anywhere
Complete Information for Confident Registration
We organized every detail players and families need to make informed decisions-tournament format, rules, skill levels, schedules, team structures, and what to expect. The comprehensive FAQ section answers common questions before they're even asked, removing barriers to registration.
Highlighting the Youth Hockey Mission
Prominently featured the charitable aspect-proceeds benefit the youth hockey program-giving players and families an additional feel-good reason to participate. This messaging appeals to the community's values and hockey passion.
Strategic SEO & Keyword Targeting
Implemented comprehensive local SEO targeting Klamath Falls hockey searches, pond hockey tournaments, and winter sports events. Strategic keyword placement ensures athletes discover the tournament when searching for local competitions and recreational hockey opportunities.
Real-Time Availability & Registration
Built a dynamic system showing live team slot availability across divisions, creating urgency as spots fill up. Integrated seamlessly with TeamSnap for professional registration experience, making sign-up simple once players are convinced.
Single-Page Simplicity
Everything on one scrollable page-players get the full story without clicking through multiple pages. From event overview to rules to registration, the logical flow guides visitors through their decision-making process naturally.
Our Process
Discovery & Event Requirements
Met with Cascade Cup organizers to understand their goals for the inaugural pond hockey tournament. Identified the need for a marketing tool to attract both participants and potential investors. Gathered all tournament details including rules, schedules, team formats, and registration requirements.
Registration System Selection
Worked with the client to evaluate registration software options and selected TeamSnap for its robust sports tournament features. Helped configure their TeamSnap account and determined the best integration approach-linking to their registration portal rather than building custom forms.
Information Architecture & Content
Organized all tournament information into a logical single-page layout. Structured content to guide visitors from event introduction to registration, with easy access to rules, FAQs, and tournament details. Focused on clear calls-to-action for athletes interested in competing.
Dynamic Inventory System Development
Built a custom JavaScript-based inventory management system using a data file to track available team slots. Implemented dynamic registration open/close dates and real-time seat availability by team category. Created an admin-friendly system that can be easily updated for future years.
Launch & Local SEO Optimization
Launched the site on October 31st with comprehensive local SEO targeting Klamath Falls and surrounding areas. Set up analytics tracking to monitor visitor engagement and registration conversions. Established hosting infrastructure and maintenance plan for ongoing updates and future tournament years.
Project Outcomes
Exciting, Professional Event Platform
Launched on October 31st with a website that captures the fun and competitive spirit of pond hockey while looking professional and organized. Players and families can instantly see this is a legitimate, well-run tournament worth attending-and a great cause supporting youth hockey.
Clear Path from Interest to Registration
The site successfully guides players through their decision-making process-from initial excitement about the event, through understanding rules and formats, to feeling confident enough to register. Every question is answered before they need to ask it.
Real-Time Inventory Tracking
The custom inventory management system displays live seat availability and automatically manages registration windows. This transparency helps athletes make quick decisions and creates urgency as spots fill up.
Local Search Visibility
Optimized to rank prominently in Klamath Falls searches for pond hockey and tournament-related queries. This local SEO focus ensures the tournament reaches its target audience of regional hockey players.
Easy Annual Updates
The AstroJS architecture makes it simple to update tournament details, dates, and information for future years. No complex backend to maintain-just straightforward content updates that take minutes instead of hours.
Tracking Future Success
With analytics in place, we'll track registration conversions, visitor engagement, and tournament growth metrics after the March 2026 event. This data will inform improvements for subsequent years and demonstrate ROI to sponsors.
Explore The Cascade Cup Pond Hockey Event Website
Browse through the website we created to see how we addressed their specific needs
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