Expert tips, strategies, and insights from our team to help you succeed in the digital world.
Optimization Your business name, address, and phone number might be listed differently on 20+ sites right now — and it's quietly killing your local search rankings. Here's how to find the inconsistencies and fix them.
Business Your small business needs more than just a website. Here's the complete, no-BS guide to domains, hosting, email, Google Business Profile, and SEO — from a team that does this every day.
Business Still emailing clients from a personal Gmail or Yahoo account? Here's why a professional email address is one of the cheapest, highest-impact upgrades your business can make — and exactly how to set one up.
Business Your Google Business Profile is often the first thing customers see — before your website, before your social media, before anything. Here's how to set it up right, optimize it for local search, and turn it into a lead machine.
Business "I just use Facebook" or "I get all my work from referrals" — here's why those aren't substitutes for a real website, and what you're losing by not having one.
Tools Learn how to set up GA4 custom events that reveal what visitors actually do on your website — from form submissions and CTA clicks to scroll depth and video engagement. Includes industry-specific examples and step-by-step setup.
Business Learn the key warning signs that indicate your website needs a complete redesign versus a simple refresh. Data-backed insights to help you make the right investment decision.
Industry Guide Learn how to create a professional construction portfolio from scratch. Step-by-step guide covering project selection, photography, organization, and presentation for contractors.
Business Most bad websites aren't obviously broken. They just feel off. Here are the problems we see on Minneapolis and Twin Cities business websites—and why they quietly kill trust and sales.
Optimization Learn how to improve your local search rankings in Minneapolis and the Twin Cities. Practical SEO strategies for Minnesota businesses to attract more local customers.
Tools Discover ScrapeConvert, our free open-source tool for developers to crawl sitemaps, extract all images from a website, and batch convert them to modern formats like WebP - all client-side with zero tracking.
Technology Learn the differences between WebP, PNG, JPG, and other image formats. Understand lossy vs lossless compression, how dimensions and quality affect file size, and when to use each format for optimal web performance.
Technology Learn everything about WooCommerce: how it works, setup process, advantages, limitations, costs, and whether it's the right e-commerce solution for your business. An honest, comprehensive guide.
Optimization Learn everything about SEO: how search engines work, on-page and off-page optimization, local vs national SEO, backlinks, keywords, and how to rank higher on Google. A comprehensive guide for non-technical business owners.
Technology Understand the technology behind websites: HTML, CSS, JavaScript, server-side vs client-side rendering (WordPress vs React), frameworks, dynamic sites, caching, and how it all connects to create the websites you use every day.
Technology Learn everything about domain names: how they work, choosing the right registrar (Cloudflare, Namecheap vs GoDaddy), understanding DNS records, domain registration, transfers, and management best practices.
Technology Learn everything about website hosting: how it works, types of hosting, what's included, choosing the right host, setup process, and how to migrate between hosts. A comprehensive guide for non-technical business owners.
Technology Learn what SSL certificates are, why they're essential for business websites, and how to obtain one. Understand encryption, HTTPS, and the impact on trust, SEO, and compliance.
Technology New to WordPress? Learn everything you need to know: WordPress.com vs WordPress.org, themes, page builders, plugins, hosting, security, and whether WordPress is right for your website.
Industry Guide The must-have website features for construction companies in 2026. From project portfolios to before/after sliders, learn what converts visitors into quote requests.
Optimization Learn how to optimize your local business to appear when customers search for services 'near me' on Google. Complete guide with actionable strategies for bakeries, salons, plumbers, and more.
Optimization Everything local businesses need to know about building websites that rank in local searches, attract nearby customers, and drive real-world visits and sales.
Technology Discover how static websites eliminate maintenance nightmares, deliver blazing speed, and provide rock-solid security. See how Brand Farms achieved 10× traffic growth with our managed static site approach.
Business Discover the hidden revenue losses from slow load times, poor mobile experience, and bad UX. Real data shows how much money you're leaving on the table.
Business Discover the optimal timing for seasonal business website launches, digital marketing campaigns, and SEO strategies. Learn from Brand Farms' success: maximizing their natural 3k off-season to 10k+ peak season traffic through strategic preparation.
Technology WordPress page builders offer convenience, but AstroJS delivers superior performance, SEO, and maintainability. Understand the trade-offs to make the right choice for your business.
Technology Discover why AstroJS has become our go-to framework for building modern websites - it's future-proof, dynamic, flexible, fast, and constantly evolving with the community.
Tools Learn how to set up, understand, and monitor Google Search Console and Analytics to track your website's performance and grow your business without technical expertise.
Technology Side-by-side comparison of AstroJS and WordPress covering speed, security, cost, SEO, and ease of use. Includes migration guide and real performance benchmarks.
Industry Guide Learn how to create a professional construction website that showcases your work, builds trust, and generates quality leads through an impressive project portfolio.
Optimization 
Industry Guide A comprehensive guide to building HIPAA-compliant, accessible websites for Non-Emergency Medical Transportation businesses in Minnesota, Oregon, and nationwide.
Compliance Minnesota updated its digital-accessibility standard to WCAG 2.1 Level AA. Get the complete checklist to ensure your site meets the new requirements and avoid legal issues.
Business From planning to launch, learn how to create a professional website that attracts customers and grows your small business.
Optimization A comprehensive guide covering everything you need to know about optimizing your website for speed, SEO, and conversions.
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